Abro Automotive Products

Abro Automotive Products

For three quarters of a century, ABRO has consistently stood for quality and value.  During the past 75 years, it has been ABRO's commitment to our distributors and the people who use our products that has fueled ABRO's growth.  As we look to the future, we will never forget the foundation on which our success is built.

At the heart of ABRO is our World Headquarters.  Located in South Bend, Indiana, U.S.A., it brings together our dedicated sales managers with logistics experts in order to ensure that the right product mix arrives when and where it is needed. Our sales managers are supported by highly professional accountants, designers and brand protectors.  Each member of ABRO's dedicated staff works together seamlessly to allow ABRO to compete, and win, against the biggest companies in the world.

Certainly the most important part of ABRO is our world-wide team of dedicated and energetic distributors.  Located throughout the world, ABRO distributors are independent entrepreneurs who have joined together to form one of the most powerful distribution systems in the industry.  Not content, like many of our competitors, to only distribute in a few easy to access locations, ABRO reaches into over 185 countries and territories around the globe.  Wherever there is a market to be served, you can be sure that ABRO has a partner working hard, day and night, to serve it.

ABRO distributors range from long established companies who hold a commanding position in their home countries, to new and energetic startups that consist of little more than a single person's dreams and determination.  Each distributor carries with them the collective experience of the ABRO family; and each is entrusted to protect the reputation for reliability of the ABRO name.  To this end, we make sure that each distributor receives exactly the type and amount of support they need in order to continue to grow ABRO into the successful brand it is today.

As ABRO enters into the last quarter of its first century of business, we recommit to protecting the values that brought us to this point.  We pledge to expand our horizons to ensure that we continue to serve our partners and customers well.  Not holding to the past, but not forgetting it either, ABRO prepares to reach even greater heights and to enrich its family of distributors even more.